Jim Taylor, Ph.D. Psychology, is an internationally recognized authority on the psychology of performance, sport, and parenting. His professional expertise encompasses performance and sport psychology, child development and parenting, and personal growth. Dr. Taylor has worked with professional, Olympic, collegiate, and junior-elite athletes in skiing, cycling, triathlon, tennis track and field, swimming, football, golf, baseball, and many other sports. He has also worked extensively outside of sport including in business, education, medicine, technology, and the performing arts. Dr. Taylor is the author of 18 books (that have been translated into ten languages) and is a highly sought after speaker around the world. He has hosted three podcasts: Train Your Mind for Athletic Success, Raising Young Athletes, and Crisis to Opportunity. His blog posts have been read by more than 10 million people. A former world-ranked alpine ski racer, Dr. Taylor is also a 2nd degree black belt in karate, a sub-3-hour marathon runner, and an Ironman, national champion, and three-time world-championship medal-winning age-group triathlete.
My entire career has been devoted to identifying the mental factors that most impact performance of every kind, whether athletic, academic, performing arts, or career, and helping high achievers to optimize every area that influences their performances. As I have evolved as a professional, I have come to recognize that performance is a highly complex phenomenon that requires an equally encompassing approach to helping high achievers perform at their highest level consistently when it matters most.
These explorations have led to the development of my Prime Performance System which provides a deep and broad understanding of the mental areas necessary to perform your best and achieve your goals. My Prime Performance System is comprised of five mental and performance areas that represent what I believe are the essential contributors to success in every field of achievement. My Prime Performance System acts as the framework for my work with performers to maximize their strengths that will propel them toward their goals and alleviate obstacles that hold them back.
Blog
11 Questions to Ask Yourself at the End of the Ski Race Season
After what was a long and demanding winter, the 2023-24 race season is now over. You’ve had some down time to catch up on school and get some much-needed rest and recovery, both physically and […]
The Psychology of Sports Nutrition: Fueling the Mind with The Feed
You may be wondering what sports nutrition, which is intended to fuel our bodies during triathlon training and racing, has to do with our minds. Well, the fact is that fueling and hydrating has as […]
What the Pros Do: Race-day Routines for Triathlon
Before I begin this article, you may have noticed that I changed the name of this series related to my work with several professional triathletes. I felt that the new name, What the Pros Do, […]
10 “Bad Roads” We All Take (and How to Take the Good Road)
Here’s a question for you: Would you rather take the bad road or the good road? The answer is rhetorical and self-evident. Here’s another question: How frequently do you take the bad road? If you’re […]
Lessons Learned from Pro Triathletes: Course Familiarization
Imagine what it’s like to be a professional triathlete. Everyone is genetically gifted, all use the latest fitness testing and training technology, all are in incredible physical condition, all fuel and hydrate scientifically, all have […]
3 Essential “Selves” That Positively Propel Your Life
There are many aspects of our lives that impact the direction we go as we progress through childhood and into adulthood including parents, peers, and of course these days, social media. As members of various […]
Online Courses
Pirme Ski Racing Online Courses
This 6-class, self-paced course is devoted to helping alpine ski racers to become mentally prepared to ski their fastest when it matters most.
Prime Sport Online Courses
This 6-class, self-paced course, can help athletes in any sport to be mentally prepared to perform their best consistently.
Sport Parenting Online Course
This 4-class course offers parents the insights, information, and tools they need to support their young athletes in the most positive way possible.
Books
In Change Your Life’s Direction, Dr. Jim Taylor explores the four forces (values, self-esteem, ownership, and emotions) that propel your life’s trajectory. Importantly, he shows you how to override your past inertia and chart a new course toward the person you want to be and the life you want to have.
In How to Survive and Thrive When Bad Things Happen, Dr. Jim Taylor explores the impact of crises in our lives. Responding positively to a crisis is an immense challenge, yet with powerful lessons provided in these pages, anyone can turn crises into opportunities for reflection, positive action, and growth.
In Raising Young Athletes: Parenting Your Children to Victory in Sports and Life, Dr. Jim Taylor—an internationally-recognized authority on sport psychology, child development, and parenting—offers a guiding hand to help parents ensure that their children’s sports participation encourages positive attitudes and promotes healthy developments as they move toward adulthood.
In Train Your Mind for Athletic Success, Dr. Jim Taylor uses his own elite athletic experience and decades of working with some of the world’s best athletes to provide competitors in every sport and at every ability level with insights, practical exercises, and tools they can use to be mentally prepared to perform their best when it matters most.
In Positive Pushing, Dr. Jim Taylor describes how the challenge of balancing childhood achievement and happiness often puts parents in a position of uncertainty; how and how hard to push. This book shows parents how to push and when to back off, the result of which is both a successful and happy child.
In Raising Generation Tech, Dr. Jim Taylor offers a practical guide for helping your children navigate the influential and omnipresent world of technology. Dr. Taylor explores how popular culture and technology shape children’s lives and shows parents how they can help their children develop healthy relationships with their technology
Partners
